CRICUT CRAFTFEST

February 5th-9th 2024

(Speaker Information + Resources)

Cricut Craftfest Logo

Hey, hey, my fellow crafty friend! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible and completely one-of-a-kind! 

What is the Cricut Craftfest?

The Cricut Craftfest is a 5-day event that will help Cricut users craft their way to confidence with 50+ inspiring Cricut projects for all skill levels! On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. 

If you run into a question I didn’t answer, please email me at abbi@abbikirstencollections, and I or my Executive Assistant, Susan, will get back to you ASAP! You can also ask me any questions over at the Cricut Craftfest Speaker's Lounge, where we check in regularly to make sure you have everything you need for success!

Below is all the info and a list of benefits you will receive for participating in the Cricut Craftfest!

RESULTS FROM THE CRICUT CRAFTFEST 2023

Before we dive in, please take a look at our results from the last Cricut Craftfest Spring  2023! And here are a few testimonials from our speakers!

Reach

64,000+ attendees registered. 11,000+ passes sold.

Affiliate Revenue

Our average affiliate made over $3000, with our highest affiliate earning over $40,000 for this one event!

Exposure

The Craftfest is exposed to Abbi's community of over 340,000+ email subscribers in addition to each speaker's community!

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HOW IT WILL ALL WORK

Let’s do a quick rundown of how the whole thing will work:

  • The Cricut Craftfest event will run from February 5th-9th, 2024, with pre-recorded Cricut craft workshops running each day. 
  • These presentations will include approximately 20-30  minutes of content that show our viewers how to successfully set up a craft in Cricut Design Space and make the craft all the way through.

This year, at the Cricut Craftfest, we are also opening up some speaker spots for those who want to talk about Silhouette as well as design, such as tutorials in Inkscape or Illustrator! We are calling these "Silhouette Surprise" and "Design Surprise"! We are maxing these at  3 workshops on each topic, so we still stay highly focused still on Cricut!

  • Each project should have an original template for our crafters to use. If you are unable to provide an original template design, Abbi's illustrator can assist you!
  • You will receive a date and time that your workshop will be available for free viewing for 24 hours during the week of February 5th - 9th
  • We will provide resources and swipe copy to promote the Cricut Craftfest and make affiliate sales easy!

Along with the presentations, there will be a Facebook group for attendees to hang out in, show off their projects, and ask all of us additional questions. If attendees have questions on the day of your workshop, you can easily answer them all in one place - the FB community! 

Benefits of Speaking at the Cricut Craftfest

Grow Your Audience And Email List

We all know that growing our communities and email lists is key to success! By participating in Cricut Craftfest, you will automatically get traffic from Abbi Kirsten Community, which includes 340K + email subscribers and over 400K followers on Pinterest, Facebook, and Instagram! The growth doesn't stop there! Since all speakers will support each other by sharing this event, our reach has endless potential!

Easy Affiliate Income

Every speaker affiliate will earn a 50% commission off each Cricut Craftfest VIP Access Pass (formerly known as the All-Access Pass) they sell using their affiliate links from their Samcart Affiliate Dashboard. Plus 30% on order bumps and other Abbi Kirsten products that are tracked with cookies.

Leading up to the summit, we'll have three weeks of promotion. You'll be provided with several email swipe copies, social media swipe copies, and customized social media graphics to make it all easy! 

The VIP Access Pass will include the presentations and templates that our speakers create. Additionally, the Abbi Kirsten Collections team will create transcripts and other bonuses for our VIPs. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile AND easy by allowing you to bring in affiliate commissions. Yay!

Grow Friendships And Network With Fellow Creatives

Crafty entrepreneurs are some of the most fun people to collaborate with! You will meet new friends and open the door for new collaborations to mutually grow your brands! Our last event was a massive success, and many new partnerships have grown out of it.

PROJECT THEMES AND MACHINES (IMPORTANT CHANGES!)

To make this event successful, our goal is to make it user-friendly for all skill levels - especially beginners! To achieve maximum diversity, we plan to include a range of tutorials featuring all the most common Cricut models (Explore 2, Explore 3, Maker, Maker 3, Joy, and Joy Xtra). 

This year, at the Craftfest, we are also opening up some speaker spots for those who want to talk about Silhouette as well as design, such as tutorials in Inkscape or Illustrator! We are calling these "Silhouette Surprise" and "Design Surprise"! We are maxing these at 3 workshops on each topic, so we stay highly focused still on Cricut!

We are looking to include the following project categories:

  1. Papercrafts
  2. Vinyl crafts
  3. Iron-on crafts
  4. Foiling
  5. Leather crafts
  6. Engraving crafts
  7. Infusible ink crafts
  8. Print Then Cut projects
  9. Design Space hacks and tutorials
  10. Cricut Joy-specific crafts
  11. Design Suprise! Limited spots for design, such as Illustrator and Inkscape. We are capping this at three workshops so we don't stray too far from the Cricut theme. 
  12. Silhouette Suprise! With so many questions about Silhouette at past events, we decide to open up a few workshop spots for that too! We are capping this at three workshops, so we don't stray too far from the Cricut theme! One spot has already been claimed!
Large collage - spring designs

WHAT I'LL NEED FROM YOU

So this all sounds great, but what kind of work does it require of you? Let's chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

NOTE: For all speakers who submit their presentation information on time (Basic info November 9th and Presentation info December 15th), you will receive a $100 bonus payment for participating in the event!

1. BASIC INFORMATION

The first thing I'll need is some very basic information from you to finish up our Registration and Speakers pages.

This information includes things like:

  • Name
  • Title
  • Short bio, so we can introduce you to everyone!
  • Square headshot and your logo
  • Which machine you plan to use (Explore 2, Explore 3, Maker, Maker 3, or Joy)
  • The title of your craft workshop

Once you give me the thumbs up that you're in, I'll send you a link within 24-48 hours where you can upload all this information fast and easily!

2. PRESENTATION/TEMPLATE

Next up is your Cricut Craftfest workshop! This is a 20-30  minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn and gain confidence in their Cricut journey while having fun in the process.

Here's the suggested format:

  • A quick introduction of who you are (this can be with you on camera or a voice-over with a headshot and image of the project)
  • An overview of your topic and supplies you used
  • Design Space setup via screen share (you can use Camtasia, Quicktime, etc. for this) 
  • A step-by-step explanation of making the craft from start to finish (you can film this overhead with a DSRL or use your Smart Phone)
  • Up to a 3-minute pitch for a product or your freebies to collect leads
  • 2 high-resolution images to show off your craft in our promo materials

Here is a video explanation of one of my speaker pages from the last Cricut Craftfest.

Presentations and templates are due by December 15th!

3. TEMPLATE FOR THE WORKSHOP

The template needed to create the project you are making in your presentation. This template will be available to anyone who grabs it during the exclusive 24-hour period that your workshop is free (after that, the project template is exclusive to the VIP Access Pass, and attendees you invite will need to pay through your affiliate link to access it - hello, commissions!)

**We do not require email sign-ups for the workshop templates for a better attendee experience in that they are not required to sign up to 50+ email lists. We have surveyed our audience and found this to deter viewers, which will decrease views and sales for our speakers. At the last Craftfest, we had an enormously positive response to this from speakers and attendees!

CAPTURING LEADS

To ensure you will capture leads and grow your list, we will post links to your website and social media on your presentation speaker page, which will capture leads that are genuinely interested in staying on your list rather than signing up just to get a template, then unsubscribing. Check out what this looks like here!
The 3-minute pitch at the end of your presentation is your golden opportunity and can be any of the following:
  1. Another product or course you wish to feature.
  2. A call-to-action to join your email list to get access to your freebies - allowing you to collect warm-leads
  3. A call to action to visit your site or a specific post that will convert to leads. 
Whatever your choose to pitch at the end will be linked directly below your presentation, so our attendees can find you easily! 🙂

4. VIP ACCESS PASS PRODUCT CONTRIBUTION (OPTIONAL BUT ENCOURAGED!)

To make our event even more valuable, I'll ask each of you to provide one resource that we will include in the Cricut Craftfest VIP Access Pass.  This contribution will help you gain exposure for your products and email list! 

This includes things like:

  • eBooks
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies
  • Additional bonus designs for your project

It's totally up to you to decide whether you'd like to create something new or provide something you already have. While this isn't required, it's highly encouraged that you participate to boost the VIP Access Pass conversions, which earns you more affiliate income! At the last Craftfest, we had all speakers contribute and it was an incredible success!

Information for your contribution will be provided with the presentation collection form. You can contribute your product by uploading it for me to host OR provide a 100% off coupon code and a link to your product for VIP Pass holders to get it through your site directly. We ask that these product contributions be available for at least 6 months before becoming inaccessible. 

 5. PROMOTION

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. Because of that, everyone is encouraged to share on social media and email their lists during the promotion period, starting on January 15th.

You'll want to share using your affiliate link (which you can set up here), so you can get in on the 50% commission that will come from any Cricut Craftfest VIP Access Pass sales. You'll find swipe copy and graphics in the Resource Vault below. And once we have your presentation material, we will also create custom graphics and reels for each speaker!

6. PARTICIPATION

And last comes participation during the week of the event. Since we'll already have done the work of creating the presentations and extra resources, we'll be able to sit back and relax for the most part!

But the more you put into the event, the more you will receive in return! Past speakers who saw the most return promoted to their email list at least 2-3x during the 3-week total promo/event period, plus posted regularly on social media. 

All speakers will receive a free VIP Access Pass to enjoy!

NOTE ON GIVEAWAYS

In the past, many of our speakers contributed a prize to give away during the event. If you are interested in doing a giveaway with a call-to-action to join your email list, social media, etc., we can arrange that for you! This gives your brand even more front-and-center attention during the summit. Giveaway items can be digital or physical prizes. You can see all the past giveaway prizes here on our giveaway page!

If you wish to contribute, info for giveaways will be provided at the time of submitting workshop materials.

AFFILIATE DETAILS

NEW Speaker Payments!

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right? That’s exactly why I’ve set up an affiliate program for the Cricut Craftfest VIP Access Pass, where you’ll receive a commission from all sales from the traffic you refer to the event.

Additionally, for all speakers who submit their presentation information on time (Basic info November 9th and Presentation info  December 15th), you will receive a $100 payment for participating in the event!

VIP Pass Commissions

To earn commission on the VIP Pass, create your affiliate account here via our SamCart processor. 

Each day of the Cricut Craftfest, every speaker's video will air for free for 24 hours. There will be about 10 speakers per day.

Except for the free 24-hour period, the videos are exclusive to the Cricut Craftfest VIP Access Pass, which is how you will earn your affiliate revenue! For best results, we recommend promoting your workshop and the Cricut Craftfest the three weeks leading up to the event and during the event.

The commission structure is as follows:

  • 50% for all speakers on the VIP Access Pass
  • 30% commissions on any order bumps (product upsells).

The pricing structure will be as follows:

  • $39 (20-minute tripwire)
  • $49 early bird price available until 2/9 at midnight.

I decided to eliminate one of the pricing tiers for the VIP Pass. The tripwire is still the same at $39, and then it will go to $49. 

I believe changing this will help make the VIP Pass more financially accessible to folks during that week of the event - which should mean more sales for you! And it also makes the pricing structure simpler - and simple always sells better!

  • $97 post-event price (you can continue to promote and earn using your affiliate link indefinitely!)

The Resource Vault includes things like email swipe copy, social media copy, and social share graphics to make it as easy as possible for you to generate extra income. However, you’re more than welcome to write your own copy and even run your own Facebook ads or boost a post! Just remember to use your affiliate link, which you can create or look up here once you create an affiliate account.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

EASY-PROMOTION RESOURCE VAULT

Now for those resources, I promised to make your life as easy as possible!

As we get closer to the event and collect your material, we will have everything you need to promote this event easily!

  • Summit branding information (in case you'd like to show off that you've been featured at the Cricut Craftfest)
  • To-do list with due dates so you can keep track of everything nice and easily
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggested posting dates
  • Social media graphics and Canva templates - ready to be used as-is or customized further!

CURRENT ACTION STEPS

Phew, that was a lot to cover! You’re awesome for making it this far! 🙂

For the sake of clarity, here are your current action steps:

  • Let me know you’re in by replying to the email with a yes, or no 
  • Join the Cricut Craftfest Speaker's Lounge
  • Provide your basic information once the link comes through. This will be sent within 48 hours of receiving a yes from you!
  • Sign up for your affiliate account
  • Let me know if you have any questions up to this point!

Remember to grab your to-do list and project checklist here, then get things added to your schedule. Because if you’re like me, if it’s not in your calendar, it doesn’t exist!

IMPORTANT DATES

Here’s a roundup of our key dates:

  • Basic information: As soon as possible (you will get a link to easily upload your details within 24-48 hours of giving us a yes that you are in!)
  • Sign up for your affiliate dashboard through Samcart: As soon as possible
  • Workshop presentation due December 15th 
  • Promotion period: January 15th-February 4th, 2024
  • Summit dates: February 5th - 9th  2024
  • Affiliate payouts: First round of affiliate payouts by February 23rd  2024. Ongoing payouts every 30 days thereafter. 

Did I miss something? Email me at abbi@abbikirstencollections.com or pop into the Cricut Craftfest Speaker's Lounge! My team and I are here to help you and make this a successful summit for all of us!