CRICUT CRAFTFEST

February 24th-28th, 2025

(Speaker Information + Resources)

WHAT IS THE CRICUT CRAFTFEST?

The Cricut Craftfest is an online event dedicated to helping attendees craft with confidence through 45+ inspiring Cricut workshops designed for all skill levels!

On this page, you’ll find all the resources meant to make your life as a featured speaker/brand as easy as possible and answer any questions you might have.

If you have a question that is not answered here, please email us at abbi@abbikirstencollections, or message Abbi on Facebook and we will respond as soon as possible. You can also ask me any questions in the Speaker's Lounge, where we check in regularly to ensure that you have everything you need for success.

Below is all the info and a list of benefits you will receive for participating in the Cricut Craftfest.

RESULTS FROM THE LAST EVENT

Reach

64,000+ attendees registered. 11,000+ passes sold.

Affiliate Revenue

Our highest affiliate earned over $40,000 for this one event.

Exposure

Exposure to the Abbi Kirsten community of over 367,000+ email subscribers in addition to each speaker's community

QUICK LINKS

WHAT I WILL NEED FROM YOU

Resource vault

Action steps

Important dates

HOW IT WILL ALL WORK

Let’s do a quick rundown of how the whole thing will work..

The Cricut Craftfest event will run from February 24-28, 2025, with pre-recorded craft workshops running each day.
These presentations will include approximately 20-30 minutes of content that shows our viewers how to successfully create a
Each project should have an original template for our crafters to use.
The free viewing period lasts for 24 hours during the week of the event.
We will provide resources and swipe copy to promote the Cricut Craftfest.

Along with the presentations, there will be a Facebook group for attendees to hang out in, show off their projects, and ask each other additional questions. If attendees have questions on the day of your workshop, you can easily answer them all in one place—the Facebook community!

SPEAKER BENEFITS

Grow Your Audience And Email List

We all know that growing our communities and email lists is key to success. By participating in the Cricut Craftfest, you will automatically get traffic from Abbi Kirsten Community, which includes 367K + email subscribers and over 400K followers on Pinterest, Facebook, and Instagram. Since all speakers will support each other by sharing this event, our reach has endless potential!

Easy Affiliate Income

Every speaker affiliate will earn a 50% commission off each the Cricut Craftfest VIP Pass they sell using their affiliate links from their Samcart Affiliate Dashboard. Plus 30% on order bumps.

Leading up to the summit, we'll have three weeks of promotion. You'll be provided with several email swipe copies, social media swipe copies, and customized social media graphics to make it all easy.

The VIP Pass will include the presentations and templates that our speakers create. Additionally, the Abbi Kirsten Collections team will create other bonuses for our VIPs. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile AND easy by allowing you to bring in affiliate commissions.

Grow Friendships And Network With Fellow Creatives

Crafty entrepreneurs are some of the most fun people to collaborate with. You will meet new friends and brands and open the door for new collaborations to mutually grow our businesses. Our last event was a massive success, and many new partnerships have grown out of it.

PROJECT THEMES

To make this event successful, our goal is to make it user-friendly for all skill levels - especially beginners! We also want to listen to our audience and diversify the workshops we teach.

There are 4 specific categories this time around. Please note that there are caps for specific categories. Visit this spreadsheet to claim a category spot quickly.

General Cricut Crafting - Any project that teaches core principles on using iron-on, vinyl, Print Then Cut, Infusible Ink, wood, engraving, etc.
Papercrafts - Paper projects are getting their own category this time so that we can ensure balance across other topics (Cap 15 workshops).
Design Surprise - Just like last year, we are bringing back Design Surprise workshops. This topic includes teaching attended how to design SVG files, learn to use tools/features in Design Space, work in Procreate, etc. (Cap 5 workshops).
Cricut Craft Organization - As promised after the last event, we are bringing in a limited number of organization workshops. After surveying our audience last February, we saw a considerable request for help with the Cricut tool, supply, and material organization. (Cap 5 workshops).

WHAT I'LL NEED FROM YOU

1. Basic Information

The first thing I'll need is some very basic information from you to create our Registration and Speakers pages.

This information includes things like:

Name
Title
Short bio, so we can introduce you to everyone!
Square headshot and your logo
Which cutting machine you plan to feature (if applicable)
The title of your craft workshop

Once you give us the thumbs up that you're in, you will receive a link within 24-48 hours where you can upload all this information fast and easily.

2. Workshop

The pre-recorded workshop should be around 20-30 minutes in length and is meant to be more friendly and casual than perfect and structured. We want our attendees to learn and gain confidence in their Cricut journey while having fun in the process.

Here's the suggested format:

A quick introduction of who you are (this can be with you on camera or a voice-over with a headshot and image of the project)
An overview of your topic and supplies you used
Any necessary screenshare instruction communicating key set up (for example Cricut Design Space)
A step-by-step explanation of making the craft from start to finish
Up to a 3-minute pitch for a product or your freebies to collect leads
2 high-resolution images to show off your craft in our promo materials

Presentations and templates are due by January 3rd

NOTE: For all speakers who submit their presentation information on time (Basic info December 3rd and Presentation info January 3rd), you will receive a $100 bonus payment for participating in the event.

3. Template

Included in your deliverables should be the template needed to create the project you are making in your presentation. This template will be available to anyone who grabs it during the exclusive 24-hour period that your workshop is free (after that, the project template is exclusive to the VIP Access Pass, and attendees you invite will need to pay through your affiliate link to access it - hello, commissions!)

Capturing Leads

To ensure you will capture leads and grow your list, we will post links to your website and social media on your presentation speaker page, which will capture leads that are genuinely interested in staying on your list rather than signing up just to get a template, then unsubscribing.

At the end of your presentation, you will have an opportunity for a 3-minute pitch that can include the following or a variation of.

Another product or course you wish to feature.
A call-to-action to join your email list to get access to your freebies - allowing you to collect warm leads
A call to action to visit your site or a specific post that will convert to leads.

Whatever your choose to pitch at the end will be linked directly below your presentation, so our attendees can find you easily!

4. VIP Access Pass Contribution (Optional but recommended)

To make our event even more valuable, I'll ask each of you to provide one resource that we will include in the VIP Access Pass. This contribution will help you gain exposure for your products and email list as well as increase the value of the pass leading to more sales conversions for you.

This includes things like:

eBooks
Workbooks
Courses (big or small)
1-month memberships
Freebies
Additional bonus designs for your project

It's totally up to you to decide whether you'd like to create something new or provide something you already have.

Information for your contribution will be provided with the presentation collection form. You can contribute your product by uploading it for me to host OR provide a 100% off coupon code and a link to your product for VIP Pass holders to get it through your site directly. We ask that these product contributions be available for at least 6 months before becoming inaccessible.

5. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. Because of that, everyone is encouraged to share on social media and email their lists during the promotion period, starting on February 3rd at 9 am ET.

Please share a minimum of 1 times to your whole email list and 2 times to your best social media community to spread the word.

You'll want to share using your affiliate link (which you can set up here), so you can get in on the 50% commission that will come from any VIP Access Pass sales. You'll find swipe copy and graphics in the Resource Vault below which are added 1 week prior to launch.

Note on Giveaways

In the past, many of our speakers contributed a prize to give away during the event. If you are interested in doing a giveaway with a call-to-action to join your email list, social media, etc., we can arrange that for you. This gives your brand even more front-and-center attention during the summit. Giveaway items can be digital or physical prizes. You can see all the past giveaway prizes here on our giveaway page.

If you wish to contribute, info for giveaways will be provided at the time of submitting workshop materials.

AFFILIATE DETAILS

VIP Pass Commissions

To earn commission on the VIP Pass, create your affiliate account here via our SamCart payment processor.

Each day of the event, every speaker's video will air for free for 24 hours. There will be about 8-10 speakers per day.

Except for the free 24-hour period, the videos are exclusive to the VIP Access Pass, which is how you will earn your affiliate revenue when you promote.

The commission structure is as follows:

50% for all speakers on the VIP Access Pass
30% commissions on any order bumps (product upsells).

The pricing structure will be as follows:

$39 (30-minute tripwire)
$49 early bird price available until 2/23 at midnight ET
$59 week of the event price available until 2/28 midnight ET
$97 permanent post-event price

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

EASY-PROMOTION RESOURCE VAULT

Log Into Your Affiliate Account

Affiliate Dashboard Tutorial

Click Here for the Attendee Lounge

LINKS ARE COMING SOON FOR PROMO MATERIAL

Now for those resources, to make the event promo as easy as possible. The linked folders below will include graphics and swipe copy by 8/21.

Click Here for Swipe Copies

Click Here For Suggested Promo Schedule

Click Here for Promo Graphics

Click Here For The Event Schedule

CURRENT ACTION STEPS

For the sake of clarity, here are your current action steps:

Let us know you’re in by replying to the email with a yes or no
Join the Speaker's Lounge
Provide your basic information once the link comes through. This will be sent within 48 hours of receiving a yes from you!
Sign up for your affiliate account
Let us know if you have any questions up to this point

Remember to add the dates below to your calendar. Because if it’s not in your calendar, it doesn’t exist!

IMPORTANT DATES

Here’s a roundup of our key dates:

Basic information: As soon as possible (you will get a link to easily upload your details within 24-48 hours of giving us a yes that you are in!)
Sign up for your affiliate dashboard through Samcart: As soon as possible
Workshop presentation due January 3rd
Promotion period: February 3rd - Event
Summit dates: February 24th-28th, 2025
Affiliate payouts: First round of affiliate payouts during the 2nd week of March. Additional and ongoing payouts every 30 days thereafter.